Naples Beach Hotel to Get New Owners and Look - Earls | Lappin Naples Luxury Real Estate

Naples Beach Hotel has been sold to a Phoenix based luxury developer, The Athens Group. This latest news concerning the fate of a Naples landmark has many of us resting a little easier. The historic Naples Beach Hotel & Golf Club may be changing hands, but it will still “continue to support a hotel and golf club with a beach bar,” according to a recent article from the Naples Daily News.

Current owners, the Watkins family are partnering with The Athens Group, a top name in luxury community development to redevelop the property whose presence has been seen in Naples since 1880’s. According to Henry Watkins III , The Athens Group was chosen due in large part because their visions aligned. According to Watkins, “‘The Athens Group’s vision closely aligns with our family’s vision to enhance the property — to make it more attractive, functional and beautiful — while retaining the cultural heritage that is so unique to Naples.’” The Watkins family will continue to work with The Athens Group through the 2021 season.

As we continue to see Naples grow and evolve, we’re heartened to see a conscious commitment to preserving these highly impactful aspects of our history. A large part of that history is the Naples Beach Hotel, and we are excited to see what’s in store as the Naples landmark continues to evolve.


Earls | Lappin understands the unique requirements of buyers and sellers in the Naples market and we are committed to a continued legacy of professionalism and confidentiality on both ends of the sale.

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